Listening to
the future

From emerging signals to the decisions that shape tomorrow

Book Pedro

keynote

Description

The future does not arrive without warning—it speaks through signals already present today. Technology, society, and business are shifting in ways that can be anticipated if we learn how to listen. Leaders who master this skill can act before disruption strikes, turning foresight into strategy and shaping tomorrow instead of reacting to it.

In this keynote, Pedro Uribe introduces the Signal-to-Strategy Model, a practical framework for transforming foresight into action. Audiences will learn how to identify emerging signals, interpret their impact, and translate them in to strategic decisions that create real advantage.

Rather than chasing trends or hype, this session delivers a clear, evidence-based view of the forces reshaping industries and societies. It equips executives, entrepreneurs, professionals, and everyday people to recognize what matters now and design responses that ensure resilience, relevance, and growth.

Key

Takeaways

Spot what’s coming before it arrives

Learn to identify early signals — technological, social, and economic — that reveal where the future is heading.

Turn foresight into strategic decisions

Apply the Signal-to-Strategy Model to convert anticipation into practical moves that drive innovation and growth.

Lead with clarity in uncertain times

Gain the confidence to act decisively while others hesitate, balancing bold action with resilience.

Design tomorrow starting today

Move beyond reacting to change and become an active shaper of more sustainable and prosperous futures.

An eye-opening experience into the evolution of AI and it's practical applications. Reminding us that it's true power depends on how wisely we apply human intelligence.
Juan José Plaza - President | Board Grupo Atlas
Pedro lit our leaders 
up and set the tone for our entire conference!
Andrew Michaels - CEO | Smart City
Pedro Uribe’s conference—delivered with deep expertise and a highly practical, pragmatic approach—opened the door to a new present and future. It was, without a doubt, a powerful and transformative experience.
Miguel José Tejada - General Manager | Smurfit WestRock