The future does not arrive without warning—it speaks through signals already present today. Technology, society, and business are shifting in ways that can be anticipated if we learn how to listen. Leaders who master this skill can act before disruption strikes, turning foresight into strategy and shaping tomorrow instead of reacting to it.
In this keynote, Pedro Uribe introduces the Signal-to-Strategy Model, a practical framework for transforming foresight into action. Audiences will learn how to identify emerging signals, interpret their impact, and translate them in to strategic decisions that create real advantage.
Rather than chasing trends or hype, this session delivers a clear, evidence-based view of the forces reshaping industries and societies. It equips executives, entrepreneurs, professionals, and everyday people to recognize what matters now and design responses that ensure resilience, relevance, and growth.
Learn to identify early signals — technological, social, and economic — that reveal where the future is heading.
Apply the Signal-to-Strategy Model to convert anticipation into practical moves that drive innovation and growth.
Gain the confidence to act decisively while others hesitate, balancing bold action with resilience.
Move beyond reacting to change and become an active shaper of more sustainable and prosperous futures.