keynote

Description

Artificial Intelligence alone will not solve challenges derived from unclear goals or weak strategies. In this session, business leaders will find practical advice designed to help them use AI as more than just a productivity tool—it's about reimagining business models, sparking innovation, and making meaningful changes.

Pedro will introduce the Human-AI Business Strategy Framework, which helps organizations align AI with their core purpose, ethics, and values, ensuring innovation is both responsible and value-driven.

Rather than getting caught up in the latest AI buzzwords, this session delivers straightforward insights and hands-on tools to help you harness AI for robust strategies and lasting growth.

Key

Takeaways

Clarity Before Innovation

Ensure clear strategies and objectives are in place before adopting AI, to guarantee that every technological decision contributes to meaningful and strategic outcomes.

Rethink Business Through AI

Discover how AI can inspire new business models, products, and services that adapt to customer needs and drive transformative growth.

Ethics and Innovation Combined

Discover how the Human-AI Business Strategy Framework blends responsible AI principles with bold ideas, balancing ethics with breakthrough innovation.

An eye-opening experience into the evolution of AI and it's practical applications. Reminding us that it's true power depends on how wisely we apply human intelligence.

Juan José Plaza - President | Board Grupo Atlas

Pedro lit our leaders  up and set the tone for our entire conference!

Andrew Michaels - CEO | Smart City

Pedro Uribe’s conference—delivered with deep expertise and a highly practical, pragmatic approach—opened the door to a new present and future. It was, without a doubt, a powerful and transformative experience.

Miguel José Tejada - General Manager | Smurfit WestRock