Hi,

I'm Pedro

I help people and organizations grow, adapt, and lead in a world reshaped by artificial intelligence.

My story begins in a low-income neighborhood in Colombia, where resources were scarce, and opportunity was something you had to create. I didn’t have access to elite schools or global networks, but I learned to adapt, solve problems, stay curious, and embrace resilience, creativity, and persistence—skills that became the foundation for my success in life, my career, and navigating transformative shifts in technology.


From mainframes to AI, I’ve held regional and global leadership roles at Accenture, IBM, and Microsoft, helping organizations navigate complexity with clarity and purpose. Today, as co-founder of Avenzza, I help organizations and individuals make smart, human-centered decisions about adopting emerging technologies.


Whether you’re a business leader, professional, or student, I help you stay relevant, upskill, and find clarity in a fast-changing world. My message is simple: You don’t need to compete with technology—you need to grow with it.

The future belongs to those who stay curious, keep learning, adapt to change, and never lose sight of what makes us human.

My

Values

Family

My family is my foundation. They are my greatest source of strength, joy, and purpose. No achievement is worth sacrificing the people who matter most.

Dignity

I believe every person deserves respect, no matter their background. I treat others with the same humanity and kindness I hope to receive.

Humility

I always remember where I started. I don’t claim to have all the answers, and I don’t need applauses to know my worth.

Perseverance

I don’t back down from challenges. When the road gets tough, I keep moving forward, knowing that quiet determination creates lasting success.

Curiosity

I’m driven by a desire to learn. I ask questions to understand deeply—how things work, why people think the way they do, and how I can grow.

Gratitude

I believe in something greater than myself—a quiet force that keeps me grounded and reminds me to live with intention. I’m deeply thankful for every opportunity, connection, and lesson, carrying them as reminders of how far I’ve come and the meaning beyond success.

Meet

Pedro

Interview with Pedro, honored as a distinguished graduate.